African Journal of Business, Economics and Management
Review Article
• Open Access
Data-Driven Strategic Management: An Integrated Framework for Business Analytics, Business Intelligence, and Organizational Performance
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In an era of unprecedented data proliferation and digital transformation, organizations face the critical challenge of transforming vast volumes of complex data into actionable strategic insights. This paper presents a comprehensive integrated framework that synthesizes the interconnected domains of human resource (HR) analytics, business intelligence (BI), advanced analytics, and scientific data analytics within the context of strategic management. Through a systematic review of contemporary literature and secondary research, this study examines how organizations can leverage analytical capabilities to enhance decision-making processes, improve operational efficiency, and achieve sustainable competitive advantage. The findings reveal that effective integration of analytics into business processes requires alignment across five key dimensions: analytical capability development, strategic alignment with organizational objectives, evidence-based management practices, robust data governance mechanisms, and organizational readiness supported by leadership commitment and data-driven culture. The paper identifies critical success factors including data quality management, skilled personnel development, scalable technological infrastructure, and ethical considerations surrounding data privacy and algorithmic bias. Challenges persist in the form of organizational resistance, data integration complexities, and the IT investment paradox. The proposed integrated framework contributes to the literature by bridging the gap between technical analytics capabilities and strategic management processes, providing both theoretical insights for future research and practical guidance for managers seeking to strengthen data-informed strategic planning in increasingly dynamic digital environments. The study concludes that organizations adopting a holistic approach to analytics integration—addressing both technical and socio-organizational dimensions—are better positioned to achieve sustainable growth and innovation in the data-driven economy.
Keywords
business intelligence, HR analytics, advanced analytics, data-driven decision making, strategic management, big data analytics,References
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